Demand high as ticket sales for Taylor Swift's Toronto shows begin today
CBC
Tickets for Taylor Swift's recently announced Toronto shows on her Eras tour go on sale Wednesday.
Swift will be playing six shows at the Rogers Centre next November, the only shows in Canada in 2024. The first two dates — Nov. 14 and 15 — go on sale at 11 a.m. and 1 p.m. ET, while the other dates follow in pairs on Thursday and Friday.
Anyone looking to get tickets would have already had to pre-register by Aug. 5 through Ticketmaster's verified fan program, a process designed to manage demand, filter bots and avoid high-priced tickets.
Swifties across the country signed up for codes through Ticketmaster over the weekend and on Tuesday, some fans found access codes in their inboxes or were placed on a wait list.
"I know about 30 people who all got waitlisted," fan Tuba Chishti told CBC News Network on Wednesday. Chishti herself was placed on the wait list.
Others also signed up for RBC's Avion Rewards program, allowing fans to access a group of Swift tickets — even if they aren't clients of the bank. These tickets will be available on Aug. 15, and fans will be limited to four per sale.
Chisthi is hoping to secure tickets through the wait list or through Avion Rewards, but says if all else fails, she has a backup plan.
"I know it's November and it can be a little cold, but not that cold by Canadian standards. So I'm hoping that [the Rogers Centre] is open and at least we can do the parking lot experience," she said.
Montreal-based fan Samara O'Gorman was put on the wait list as well. She told News Network that she understands costs will likely be high, particularly for people travelling to Toronto for the show.
"We're not paying for a concert at this point. I think it's very much an experience, and a once-in-a-lifetime experience," she said.
Pascal Courty, an economics professor at the University of Victoria, says he isn't surprised by the demand.
"[Swift] would have to give so many concerts to make everybody happy. And there's a limited number of dates she can perform," he said.
"Courty says artists like Swift could charge more for tickets and still sell out, but that they want to give more fans an opportunity to see their shows.
"There's going to be money left on the table," he said. "And it means that not everybody will be able to get a ticket."
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