
Cyber Monday: Canadians search for meaningful, budget-friendly gifts
Global News
Canadians are shifting from splurges to essentials this Cyber Monday, focusing on simple discounts, tighter budgets and more meaningful, handmade or local gifts.
With Black Friday behind them and Cyber Monday underway, Canadian shoppers are looking for deals, but they’re buying differently this year.
Jeff Doucette of Field Agent Canada told Global News that demand for promotions remains strong.
“Ninety per cent of Canadians were looking to purchase and get some deals during Black Friday or right through to the Cyber Monday weekend,” he said. “People are actually taking advantage of Black Friday deals to buy things like laundry detergent and just things that they use in their house every day.”
Even with sales, shoppers say budgets remain tight. The average Canadian plans to spend less than $500 on gifts this year.
“Their salaries haven’t necessarily gone up,” said Doucette. “They don’t have more money to spend just because things are more expensive, so they’re being smarter.”
Businesses are feeling the shift as well. Calgary wine shop owner Nathalie Gosselin told Global News that stores are working harder to close sales.
“A lot more events, a lot more tastings… we’re working twice as hard for a very small amount of growth,” she said.
While Canada’s GDP grew 0.6 per cent in the third quarter, unemployment remains high at 7.8 per cent. That economic pressure has many shoppers thinking more about meaning than price.













