Consumers now face "tariff surcharges" for some goods as companies pass along costs

The Trump administration's volley of tariffs has U.S. companies scrambling for ways to absorb — and if possible avoid — the added business costs.

Some enterprises, from small businesses to nationally recognized brands, have already announced higher prices, citing President Trump's tariffs. Others, from footwear companies to furniture brands, are warning consumers to brace for increased costs. 

Amazon CEO Andy Jassy told CNBC Thursday that he expects the tariffs to lead to higher prices on a host of consumers goods, noting that the the site's third-party sellers are likely to pass on tariff-related costs.