Consumers lean on loyalty programs to help manage runaway inflation

Research shows Canadians are increasingly leaning on loyalty programs as the cost of everything from gas to groceries rises.

But as the pandemic forced her to switch from frequent, smaller grocery shops to a massive shop every two weeks, she began to focus on one rewards program and used it faithfully.

Now she earns enough points to cover an entire grocery shop for her family of four every few months.

"We were spending so much on groceries anyways we wanted to maximize our points," said the 34-year old Ottawa resident and director of everyday banking for Ratehub.ca.