Concert marathon held to raise awareness on breast cancer

Music org. 'Paadarivom Padipparivom' held 108-hr marathon concert in Chennai to promote cancer awareness. 10,008 women reached out to, cancer screening hubs set up. Popular singers & amateurs showcased talent. Funds raised can save lives through early detection.

‘Paadarivom Padipparivom’ a music organisation based out of Madipakkam in Chennai conducted a 108-hour concert to promote cancer awareness at the airport from October 18 to 22. The singing marathon was held as a fundraiser to promote awareness about early detection of breast cancer, according to a press release. They reached out to 10,008 women, and special cancer screening hubs, which would be operational till October 31, were also set up. “The event not only featured quite a few popular playback singers and performers but also provided over 100 amateur singers the opportunity to showcase their talent,” the release said. Nageswar Sundaram, CEO of ‘Paadarivom Padipparivom’, said the funds raised through the event has the potential to save several lives by early detection.