Commerce Ministry to launch Brand India Campaign to boost exports
The Hindu
Commerce and Industry Minister Piyush Goyal has recently reviewed the status of Brand India Campaign of India Brand Equity Foundation
With the country's outbound shipments all set to cross $400 billion this fiscal year, the Commerce Ministry is planning to launch Brand India Campaign to give momentum to exports of both services and products in new markets, an official said.
This campaign would serve as an "umbrella campaign" for promoting goods and services exported by India, the official said.
In the initial stage, the campaign would focus on Indian exports in specific sectors such as gems and jewellery, textiles, plantation products (tea, coffee, spices), education, healthcare, pharma, and engineering.
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