China's Anta Sports muscles in with $1.8 billion move for 29.1% Puma stake
The Hindu
Anta Sports acquires a 29.1% stake in Puma for $1.8 billion, becoming the largest shareholder amid sales struggles.
China’s Anta Sports Products said on Tuesday (January 27, 2026) it had agreed to buy a 29.06% stake in German sportswear maker Puma from the Pinault family’s Artémis holding company for 1.51 billion euros ($1.79 billion).
The move cements a deal first reported by Reuters earlier this month and makes the Chinese group Puma’s largest shareholder.
The Hong Kong-listed company will pay 35 euros per share in cash for 43 million Puma shares, Anta said in a stock exchange filing.
Reuters reported in early January that Anta had offered to buy about 29% of Puma from the Pinault family and had secured financing for the acquisition, although talks had at the time stalled over valuation.
The transaction comes as the German sportswear group struggles to revive sales and investor confidence under its new CEO, Arthur Hoeld.
Artémis, run by François-Henri Pinault, chairman of luxury group Kering, had previously described its Puma stake as non-strategic. The Pinault family acquired the holding from Kering in 2018, when the group repositioned itself as a pure luxury player.
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Anta Sports acquires a 29.1% stake in Puma for $1.8 billion, becoming the largest shareholder amid sales struggles.
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