Buying Canadian is still a priority for most consumers, Ipsos poll shows
Global News
Canadian consumer patriotism is alive and well, with the majority of poll respondents saying they have recently purchased 'Canadian' products, services or investments.
The majority of Canadians are continuing to show patriotism with their wallets amid the trade war and tariff policies brought on by U.S. President Donald Trump, according to new Ipsos poll results.
Conducted exclusively for Global News, the latest Ipsos poll of Canadians this month asked respondents how their sense of national pride affects their decisions on purchases, investments and travel destinations.
“Politics gets very involved in commerce. So what you buy isn’t just about whether it’s good or bad — it also says something about your personal values,” says Darrel Bricker, global CEO at Ipsos Public Affairs.
“We’re finding it, in this instance, in decisions about who they want to buy things from. So, being a Canadian patriot, for more than half of us, is expressed through their commercial decisions — at least that’s what they tell us.”
The poll found 56 per cent of respondents said they have bought Canadian products or investments in the past two weeks as a result of the trade tensions between Canada and the United States.
Seventy per cent of baby boomers said so, while that number was at 52 per cent for millennials and 46 per cent for Gen Z.
Ipsos says the correlation of older Canadians being more willing to support domestic businesses is because of their higher purchasing power relative to younger generations.
“Buying Canadian” also doesn’t necessarily paint the whole picture.
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