Burberry sales rise as China demand improves

London: Burberry posted a slight rise in sales on Wednesday, as the British luxury fashion label s turnaround plan showed signs of progress, helped by...

London: Burberry posted a slight rise in sales on Wednesday, as the British luxury fashion label's turnaround plan showed signs of progress, helped by improving demand in its crucial China market.

Revenue rose three percent to £665 million ($893 million) in the company's third quarter, covering the three months to late December, from the period a year earlier, Burberry said in a statement.

Comparable sales in China, a key market for luxury brands, jumped six percent, with Burberry flagging strong growth in Gen Z customers in the region.

Burberry launched a turnaround plan at the end of 2024 aiming to boost sales and cut costs as the global luxury sector has suffered from weak demand in China.

"The impact of our initiatives continues to build, giving us increased confidence in the direction of the business," the company said in Wednesday's trading update.