Buffeted by ‘unhealthy’ tag, Nestle eyes defensive outreach

Firm says under 30% of global portfolio will miss external ‘healthfulness’ norms

Buffeted by global reports that the majority of mainstream food and drink products from Nestle could not be considered healthy, the Indian unit of the Switzerland-based multinational is planning an outreach campaign in a bid to reassure and retain consumers. “Recent reports have questioned the healthfulness of Nestlé products, because of a global internal working document that was reported out of context,” a Nestle India spokesperson said, adding that the portfolio analysis only covered about half the global sales, since several prominent categories were not included.