Brown-Forman looks to expand portfolio, tap ‘huge opportunity’ in Indian market
The Hindu
India is among the top 10 emerging international markets for Brown-Forman.
American spirits major Brown-Forman, the maker of many popular brands including Jack Daniel’s, is seeking to tap a “huge opportunity” in the Indian market where premiumisation of liquor has accelerated during the coronavirus pandemic, according to a company official. The Louisville, Kentucky-based company has enhanced efforts towards making its premium global spirits portfolio accessible to drive category penetration for American Whiskeys, said a company official. It is driving retail distribution for its premium and super-premium portfolio and expanding with introductions of the global portfolio in the Indian market.
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