Blue Star targets 15% market share by 2024
The Hindu
Leading air conditioning brand Blue Star has embarked on an aggressive market expansion strategy to acquire 15% market share in India by 2024 from about 13% currently.
The company targets to grow 25% in FY22, ahead of the industry growth, a top executive said. “We started this year with 12.75% market share and are now close to 13%. We are are optimistic about the future and we are outperforming the industry growth. We are a pure AC player, known for our expertise in cooling, quality, reliability and durability. We will maintain this preposition but we are repositioning ourselves as an affordable premium brand,” said B. Thiagarajan, MD.More Related News
According to BACL, the biophilic-inspired business park will offer smart workspaces within a vibrant public realm. The project’s most exceptional and breathtaking attribute lies in the Urban Forest, a lush oasis in the centre of the development. This green space will serve as a focal point, seamlessly blending indoor and outdoor spaces throughout the area. The upcoming metro station in Airport City will provide seamless connectivity to the business park from the northern side, ensuring convenient accessibility.