Beyonce’s ‘Cowboy Carter’ lights a campfire under growing western fashion trend — cowboy hats poised to be summer’s hottest accessory
NY Post
Put away that ball cap and buy yourself a Stetson this summer.
Cowboy hats are anticipated to be the hottest accessory for warmer weather months — that’s after Beyonce dropped “Cowboy Carter” on Friday, which quickly became Spotify’s most-streamed album in a single day this year.
The gone-country R&B idol joins an already ten-gallon trend in progress, thanks to the fuchsia lids worn so prominently in last summer’s “Barbie” blockbuster, not to mention the rise of western-inspired designs on runways like the men’s fall/winter 2024 line from Louis Vuitton or Schiaparelli’s haute couture collection.
Trendalytics data obtained by Fashionista shows a 400% increase in interest for cowboy hats compared to a year ago, while Klarna reported that purchases for “rhinestone cowboy hats” have soared by 331%.
And while the new obsession with western style may have begun long before Beyonce, 42, released her highly-anticipated country album, it definitely has made the look impossible to ignore.
The “coastal cowgirl” aesthetic, marked by cowboy boots and linen garments, trended last summer as the stylish riding boots became a wardrobe staple for many fashionistas.
