Beyoncé reveals new hair care line called Cécred

The brand launches Feb. 20, with the inspiration behind it stemming from the singer's time spent in her mother's salon growing up.

Beyoncé with the good hair.

Beyoncé announced her new hair care line, Cécred, on Thursday.

The singer shared the news in a video on Instagram, posted in collaboration with the brand's new account.

"Hair is sacred. The journey begins Feb 20," read the caption.

The video showed a projector screen with snippets of home video featuring a young Beyoncé in her mother's salon, as it cut to clips of hair-washing, braiding and silk presses, before cutting to a black screen with the brand name "Cécred" in gray letters.