Ben & Jerry's ice cream to return to store shelves in West Bank as Unilever sells Israeli assets

A new agreement in Israel will put Ben & Jerry's ice cream back on shelves in annexed east Jerusalem and the occupied West Bank despite the ice cream maker's protest of Israeli policies, according to Unilever, the company that owns the brand.

But it's unclear if the product, which would only be sold with Hebrew and Arabic lettering, would still appeal to Ben & Jerry's fans or have the support of the Vermont company, which has long backed liberal causes.

Israel hailed the move as a victory in its ongoing campaign against the Palestinian-led Boycott, Divestment and Sanctions movement. BDS aims to bring economic pressure to bear on Israel over its military occupation of lands the Palestinians want for a future state.