Baby gear company defends social media post about ‘smashing’ gender stereotypes after angry parents react

Baby gear company Stokke Baby defended a social media post criticizing gender stereotypes after it angered some parents.

Stokke shared a short video reel on March 14 on its official Instagram page that shares how one mother is breaking gender stereotypes with her child.

The caption reads, “Breaking Stereotypes: Because Childhood Should Be a Canvas, Not a Blueprint!”

Hashtags in the caption included “Redefine gender” and “Smash gender stereotypes.”

In the reel, a mother shares how she lets her son wear nail polish, play with dolls, and challenge traditional gender norms in other ways.

“My child likes nail polish and plays with dolls,” she says. “He’s creative and confident because we allow him to express himself without being confined by gender stereotypes.”