B.C. will go ahead with anti-tariff ads despite Trump blow-up over Ontario
Global News
Premier David Eby announced last week that B.C. will roll out digital ads in the U.S. next month 'to explain who wins and who loses' from additional tariffs on softwood lumber.
British Columbia Premier David Eby said Monday his province will go ahead with an American ad campaign targeting U.S. President Donald Trump’s “unfair and absurd” lumber tariffs, despite Trump blowing up trade talks with Canada over Ontario’s anti-tariff ad.
“It is absolutely essential that we talk to Americans about the implications of tariffs, about the fact that trade policy in the United States right now is governed not by logic, not by economics, not by relationship, but by something else entirely,” Eby told reporters in Victoria, B.C.
“We are going to exercise all of our ability to get the word out, including advertising. We reserve the right to do that.”
Eby announced last Thursday that B.C. will roll out digital ads in the U.S. next month “to explain who wins and who loses” after Trump slapped an additional 10 per cent tariff on softwood lumber, which is already facing steep anti-dumping duties.
Hours after Eby’s social media posts, however, Trump said he was terminating trade negotiations with Canada over an Ontario government TV ad that the White House said “misleadingly edited” former U.S. president Ronald Reagan’s 1987 speech on tariffs and trade.
Ontario Premier Doug Ford said Friday he would pull the ad starting Monday, allowing the spot to air during the first two World Series games this past weekend. Trump then responded by saying he will impose an additional 10 per cent tariff on Canadian goods due to the ad not being pulled sooner, but has not said when the tariff hike will take effect.
Eby told reporters Monday he “unambiguously” supports the Ontario ads, but noted the B.C. campaign is on “a decidedly different scale” by focusing on softwood lumber.
The B.C. ads, Eby said, will make the case that Americans will end up paying more for lumber used to build or renovate homes because of Trump’s tariffs on Canada.
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