As silver prices soar, jeweler Pandora turns to platinum
CBSN
Surging silver prices are spurring jewelry maker Pandora to find a less costly alternative to the shiny metal: platinum. Edited by Alain Sherter
Surging silver prices are spurring jewelry maker Pandora to find a less costly alternative to the shiny metal: platinum.
The Danish company said Wednesday that it will continue selling silver jewelry, but that it will add platinum-plated versions of its best-selling bracelet to make it more affordable — including for Pandora.
The company plans to introduce the new platinum-plated pieces later this year. Initially, they will be available in 30 stores and through the company's e-commerce site. In the second half of 2026, Pandora will add more platinum offerings, including a selection of charms, it said.
Pandora said adding platinum-plated items will help reduce its reliance on silver as prices have skyrocketed.
The company's most popular bracelet starts at around $80 in sterling silver. The platinum-plated version of the same piece will cost roughly the same amount, a Pandora spokesperson told CBS News. The same bracelet in 14k gold retails for $2,350, while the gold-plated version costs $200.
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