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Are Canadians still willing to give Justin Trudeau a second look?

Are Canadians still willing to give Justin Trudeau a second look?

CBC
Saturday, January 27, 2024 09:34:25 AM UTC

Whatever Ken McDonald, the Liberal MP for Avalon, said or meant to say about Justin Trudeau's leadership, the most cutting assessment of the prime minister published this week might have come from Jeanette Dyke, a patron of Tiny's Bar and Grill in Paradise, N.L.

"I just cannot take Justin Trudeau anymore," she told Radio-Canada. "He has charisma … but to me he's annoying."

Those comments speak to the most basic challenge of political leadership. The TV cameras that watch politicians daily magnify every facet and quirk of their personalities. And like a houseguest — one who can be blamed for every grievance about the economy, or the real estate market, or the price of gas — a political leader's odds of overstaying their welcome grow with each passing day.

"I think the relationship between a political leader and the people is a bit like a marriage," Liberal MP Marcus Powlowski told reporters this week, venturing a different analogy. "After quite a few years of a marriage, sometimes things don't quite look as rosy as they were at the beginning of a relationship. And if you ask people why, they can't point to one particular thing, but it's a whole bunch of things."

Sometimes it's small things.

"They loved him for his hair to begin with. Now they hate him for his hair," Powlowski continued. "But is that really reason to vote the other way and vote against him?"

To hold on to power through another federal election — his fourth as leader of the Liberal Party — Trudeau probably doesn't need to be widely beloved. He probably can't hope to be.

But he still might need some of the people who are feeling just a bit tired of him right now to give him a second (or third or fourth) look.

It would not be the first time Canadians have reconsidered Justin Trudeau. Measured over time, public sentiment toward him has run through peaks and valleys.

In the fall of 2014, a little more than a year after he became Liberal leader, Abacus Data found that 39 per cent of survey respondents held a positive view of Trudeau, compared to 29 per cent who felt negatively toward him. By the summer of 2015, with his own missteps and Conservative attack ads eating away at his reputation, his personal numbers were underwater — 30 per cent positive against 33 per cent negative.

Shortly thereafter came the surge that brought Trudeau to office. In November 2015, Abacus found Trudeau had a net score of plus-37 (56 per cent positive, 19 per cent negative).

Those numbers eroded over the two years that followed, as one would expect for any prime minister. But then they plunged with the SNC-Lavallin affair in 2019. A year later, the numbers flipped back in the other direction when Canadians rallied around the federal government's response to the pandemic.

Trudeau's numbers didn't move decidedly back into the negative until the 2021 election. But that turn against the prime minister has only continued since, to the point where a line graph of positive and negative sentiment now shows a yawning gap. Earlier this month, Abacus found that Trudeau's net score was minus-34 (25 per cent positive, 59 per cent negative), nearly the inverse of his highest point in 2015.

Unlike the drop in 2019, it's hard to point to any single precipitating event to explain the turn in public attitudes on Trudeau. It's probably some combination of things, big and small.

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