
Apple launches lower cost iPhone 17e and a new iPad Air powered by its M4 chip
CNBC
Apple opens week of product launches with refreshed low-cost iPhone and a faster iPad Air, as it begins what looks to be a broader multi-day hardware push.
Apple opened its week of product launches on Monday morning with a refreshed low-cost iPhone and a faster iPad Air, as it begins what looks to be a broader multi-day hardware push.
The headline device is the new iPhone 17e, a budget model in the iPhone 17 lineup that starts at $599 and comes in below the $799 standard iPhone 17.
That makes it an important product for Apple in the mid-tier smartphone market, where it competes more directly with lower-priced devices from Samsung, Google, and Chinese phone makers, particularly in more price-sensitive markets.
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