Apple launches $599 iPhone 17e, iPad Air, and MacBook Neo aimed at budget buyers
The Hindu
Apple CEO Tim Cook promised a "big week" of product announcements that has seen the introduction of a new budget-friendly iPhone trim, an entry-level MacBook tier, updated iPad Air models, refreshed monitors and higher-end chipsets
Apple CEO Tim Cook promised a "big week" of product announcements that has seen the introduction of a new budget-friendly iPhone trim, an entry-level MacBook tier, updated iPad Air models, refreshed monitors and higher-end chipsets. All of which was on display at hands-on media events held Wednesday in New York, London and Shanghai.
The tech titan recently saw its quarterly earnings rise to a new record, thanks to strong sales of its iPhone 17 models, even though the company still hasn’t delivered on its 2024 promise to smarten up its Siri assistance with AI.
Perhaps looking to capitalise on this sales momentum, Apple started the week off announcing the latest model in its more budget-friendly phone lineup, the iPhone 17e, and the MacBook Neo, an entry-level laptop that represents the company's most aggressive attempt at moving into the affordable laptop market.
Everything announced will be available for preorder starting Wednesday. So if you need more information before you start shopping, here's the refresher:
This updated version of iPhone targeting budget-conscious shoppers will include the same A19 chip as the one powering the base iPhone 17 and offers double the standard storage space (256GB) as the previous 16e model (128GB).
The camera has been updated to a 48 megapixel system and its C1X modem promises faster cellular speeds.
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