Apple apologizes for iPad Pro "Crush!" commercial after online criticism
CBSN
Tech giant Apple on Thursday issued an apology following widespread backlash over a new commercial released earlier this week for the latest iPad Pro which shows an array of artistic tools and objects being destroyed.
Titled "Crush!," the ad was posted Tuesday to Apple's YouTube channel and CEO Tim Cook's social media account. It features a myriad of objects getting smashed in a large hydraulic press. Set to Sonny & Cher's "All I Need is You," the casualties include musical instruments, cameras, paints and books.
"The most powerful iPad ever is also the thinnest," a voice narrates as the press lifts back up to reveal Apple's latest product.

As the Trump administration continues to prepare military options for strikes in Iran, U.S. allies in the Mideast, including Turkey, Oman and Qatar, are attempting to head off that possibility by brokering diplomatic talks, multiple regional officials told CBS News. Camilla Schick and Eleanor Watson contributed to this report.

Another winter storm may be headed toward the East Coast of the United States this weekend, on the heels of a powerful and deadly system that blanketed huge swaths of the country in snow and ice. The effects of that original storm have lingered for many areas in its path, and will likely remain as repeated bouts of Arctic air plunge downward from Canada and drive temperatures below freezing. Nikki Nolan contributed to this report. In:











