Amazon to not charge referral fee from sellers on products priced under ₹300
The Hindu
Amazon India eliminates referral fees on over 1.2 crore products under ₹300, supporting small businesses and seller growth.
E-commerce major Amazon India on Monday (March 24, 2025) announced zero referral fees on over 1.2 crore products on its platform that are priced below ₹300.
The move is aimed at supporting small businesses and boosting the growth of sellers on Amazon, a company statement said.
Referral fees are a commission that sellers pay to Amazon for each product sold.
“By eliminating referral fees on crores of products and reducing shipping costs, we’re making it more lucrative for sellers to sell on Amazon.in. This initiative supports seller growth on Amazon by enabling them to offer a wider selection and present more competitive offers to customers, particularly on everyday low-value items,” Amit Nanda, Director, Selling Partner Services, Amazon India, said.
“As we gain efficiencies in our operations, we ensure those benefits reach our sellers and customers,” Nanda said.
The zero referral fees would be applicable across 135 product categories like apparel, shoes, fashion jewellery, grocery, home décor and furnishings, beauty, toys, kitchen products, automotive, and pet products among others.
Amazon has also introduced a new flat rate for sellers using external fulfilment services like Easy Ship and Seller Flex. The national shipping rates now start at ₹65, reduced from ₹77, according to the statement.
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