After roping in cord-cutters, streaming services are hiking their prices

The cost of streaming television shows and movies, once seen as a much cheaper alternative to owning a cable box, is rising. 

Streaming services including Amazon Prime, Disney+, HBO Max, Hulu and Netflix are upping their monthly subscription fees now that they've gained a foothold in the market and can count on more consumers cutting the proverbial cord. 

Amazon is raising the cost of its annual Prime subscription, which includes access to its original streaming content, by $20 to $139 a year while Netflix increase its monthly rate by up to $2. A premium Netflix subscription now costs $19.99 per month, allowing customers to view TV shows and movies on up to four devices at a time.