After Dylan Mulvaney controversy, Bud Light aims for comeback this Super Bowl

Bud Light is returning to the Super Bowl in 2024 with a humorous ad that will feature what it calls "fan-favorite characters." The much-watched sports event is a chance for the beer to court customers it may have lost last year during a controversy involving a social media promo featuring transgender TikTok star Dylan Mulvaney. The single post sparked a bruising boycott that caused sales to tumble. 

The Anheuser-Busch brand hasn't yet released the full Super Bowl ad, but it posted a 12-second teaser on YouTube that dangles a celebrity appearance, with a bearded football fan gaping at the mysterious sunglass-wearing figure, saying, "Are you?" 

 The big game takes place on February 11 in Las Vegas.