Aditya Birla Fashion to foray into D2C business
The Hindu
The newly incorporated entity will organically incubate and also acquire promising and scalable D2C brands.
Aditya Birla Fashion and Retail Ltd (ABFRL), has announced plans to set up a platform for foraying into the Direct to Consumer (D2C) business.
The Board has approved a proposal to set up a new subsidiary for building a portfolio of “distinct, new-age, digital brands across categories in fashion, beauty and other allied lifestyle segments.”
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