A Texas bakery lost orders after posting their Pride Month cookies. Then customers lined up around the block to support them.

Confections in Lufkin, Texas announced on Thursday that it would be selling rainbow cookies for Pride Month. The bakery, located in East Texas, soon faced backlash for its decision.

Confections took to Facebook to reveal that many of its customers had sent hateful messages and canceled orders and claimed its "likes" were also plummeting. "Today has been hard. Really hard," a Facebook post from June 3 read. "We lost a significant amount of followers because of a rainbow heart cookie we posted. We received a very hateful message on our business page canceling a large order (5dz) of summer themed cookies for tomorrow morning (that we just finished decorating) because of a rainbow heart cookie we posted."