A social media app that's truly safe for kids? Celebrities bet on Zigazoo

A young boy named Dawson leans back in a white rocking chair on a balcony: "I bought some rocks from Home Depot and we just painted them. Let me show you over here."

He points to his collection; there's a blue rock with orange stars and another with a flower. A few seconds later, the video carousel switches to another clip. This time it's a girl named Avery who pops a few quarters into her gumball machine and tells her 97 subscribers, "It's blue! I guessed right." If not for the tiny voices and faces, you might think you've fallen down a TikTok rabbit hole. But this is the world of Zigazoo, a social media app for kids ages three to 12.