'A real go-getter': Remembering Jackie Pierce, longtime publisher of The Whitehorse Star

Melanie Pierce says there were two big things in her mom's life, and they left little time for anything else: her family, and the Whitehorse Star newspaper.

Fortunately, Jackie Pierce — the longtime publisher of the Star who died this month at 83 — always seemed to have plenty of energy and ambition to handle those two big commitments.

"She was just a real go-getter," Melanie said.

"You could just see the energy in her, and the get-up-and-go. I don't know where she got it from, but she always had it."

Jackie originally came from Hayward, California, but like many others before and after her, she fell in love with the Yukon on her first visit.

It was 1967 and she and her then-husband Mike had decided to leave California and head to Alaska. They packed up their dogs and kids and made the drive north, but vehicle trouble meant they were waylaid en route in Whitehorse.

They eventually made it to Alaska, but soon decided they liked Whitehorse better. From then on, the Yukon would be home.

Jackie took a job at the Star in 1972, mostly just "to make ends meet," according to her longtime friend and Whitehorse Star editor Jim Butler.

A few years later, she was the paper's advertising manager — a "one-woman department," says Butler — before taking over as managing editor in the early 1980s. In 2002, she bought the business.

Butler calls her his professional role model, a woman with a formidable work ethic and a "steely determination to conquer all obstacles."

"She always counselled ... that if you remain calm in the face of adversity, you can succeed. I mean the flare-ups and the challenges running a small business are awesome in scope," Butler said.

"You've got the rising cost of newsprint and ink and press parts, and you know, the unending need to maximize your advertising to keep your revenue streams healthy. She had all of this to concentrate on — as well as raise a very large family."

Jackie's daughter Melanie — the oldest of five kids, all of whom still live in Whitehorse — was often in awe of her mom. Somehow, Jackie managed her demanding career without sacrificing her family life. 

"I always thought she was a supermom," Melanie said.