31% of Gen Z men believe wife should 'obey her husband,' study finds

A new study by Paris-based market research firm IPSOS found that 31% of Gen Z men agree \

About one-third of Gen Z men, across 29 different countries, believe a wife should "always obey her husband," a new study out of Paris found, just in time for International Women's Day on March 8.

An International Women's Day study published by Paris-based multinational market research and consulting firm IPSOS, found that of 23,268 surveyed adults, 31% of Gen Z men agree that "a wife should always obey her husband." This figure is more than double the response of 13% by men who are baby boomers.

Across the board, male Gen Z participants consistently responded with more traditional views about gender roles. As outlined in the survey, 57% of Gen Z men agreed "we have gone so far in promoting women's equality that we are discriminating against men" and 59% agreed men are expected to do "too much to support equality." These figures differed from older participants, as 42% of male Baby Boomers agreed gender equality is leading toward discrimination of men and 45% agreed men are expected to do too much to support equality.

The new study comes as dialogue continues to ramp up about young men's involvement, specifically in the United States, in the manosphere – websites, videos and forums that promote male supremacy and advocate for traditional gender roles. Manosphere figureheads like content creator Andrew Tate, a self-described "misogynist," believe women are responsible for men's romantic rejection, low self-esteem and economic insecurity.

Here's a deeper look at the IPSOS study, including how it was conducted and what countries participated.