Zyn nicotine pouches are selling like hotcakes
CNN
Move over vapes, Americans have a new addiction: Zyn, a tobacco-free nicotine pouch product, has exploded in sales over the past year.
Move over vapes, Americans appear to have a new addiction: Zyn, a tobacco-free nicotine pouch product, that has exploded in sales over the past year. Philip Morris announced Thursday that it shipped about 350 million cans of Zyn in 2023, a whopping 62% growth compared to the previous year. Shipments typically correlate to sales even if they represent a slightly different measure of demand. Growth is expected to continue this year with the company looking to ship more than 520 million cans, bolstering the Marlboro maker’s full-year forecast. Zyn has become a cultural sensation in the past year, attracting the attention of Gen-Z consumers who have become loyal buyers of the product. It is aimed at adults 21 and up who already use nicotine, according to Zyn’s website. A can of Zyn costs about $5 for about 15 pouches (in a variety of flavors) that contain various amounts of nicotine and are absorbed in a person’s gum and lip over an hour, then spit out. Nicotine is very addictive and can harm young people’s developing brains, according to the US Centers for Disease Control and Prevention. However, like Juul, the popularity and growth of Zyn might face difficulties, in particular from US government.
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