Zomato Launches "Pure Veg Mode", CEO Steps Out To Deliver Orders
NDTV
The "pure" vegetarian food would be delivered by the newly-launched "Pure Veg Fleet", announced Zomato.
Food-delivery platform Zomato has launched a "Pure Veg Mode" for customers who have a 100 per cent vegetarian dietary preference. The "pure" vegetarian food would be delivered by the newly-launched "Pure Veg Fleet". The new fleet would sport a green uniform and delivery box in contrast to Zomato's trademark red t-shirts and bags. "India has the largest percentage of vegetarians in the world, and one of the most important feedback we've gotten from them is that they are very particular about how their food is cooked, and how their food is handled," Zomato CEO Deepinder Goyal posted on X. The "Pure Veg Mode" has been launched, Mr Goyal said, "to solve their dietary preferences". India has the largest percentage of vegetarians in the world, and one of the most important feedback we've gotten from them is that they are very particular about how their food is cooked, and how their food is handled. On that note, just stepping out to deliver some pure veg orders with @rrakesh_15 with our newly launched Pure Veg Fleet. See ya! pic.twitter.com/Q4HdhyDMFN
Mr Goyal was even seen stepping out "to deliver some pure veg orders" in a photo he shared on X.
