Zia Cooke, one of the highest paid college basketball players, talks about impact of sponsorship deals

College basketball made headlines last month for a reason beyond the NCAA March Madness tournament when Opendorse released new data showing that women basketball players are the second highest paid college athletes. Zia Cooke — a junior guard and leading scorer for the University of South Carolina's women's basketball team, which won the tournament in March — was named one of the highest paid college basketball players in the Final Four, according to Bloomberg.

"It just shows that we can do a lot of things that a lot of people say we can't do," she told CBS News. "To see all the girls on there for the NIL and I think it was just one boy it shows that we can do literally everything they can do. It's a business and it's super effective for women and men." 

Opendorse, which is based in Lincoln, Nebraska, tracks what sports agents call name, image and likeness, or NIL, deals, and found college football players are paid the most, while men's basketball players fall in a close third behind their female counterparts.