Zeelab Pharmacy selling 90% Affordable medicines hits 100cr ARR within 2 years

Delhi based Zeelab Pharmacy is revolutionising the Indian generic drug market scenario.

India is the world's biggest producer and exporter of generic drugs. Many players are investing in the generic drug market due to its dominant position and rapidly increasing presence globally. One such leader is Zeelab Pharmacy. Zeelab Pharmacy was established in April ’2019 with the aim of providing low-cost, high-quality medicines to everyone in India. Zeelab Pharmacy sells 30% to 90% lower MRP medicines by creating a vertically integrated sales platform from manufacturing to retail through (a) aggregation of existing pharmacies, (b) opening new franchisees (c) company-owned outlets, and (d) online. Zeelab is based on the idea recognising the increased price elasticity for pharmaceuticals as individuals (both patients and doctors) become more aware of the bioequivalence of generic medicines. Another inspiration was the governments’ inclination towards drug price control in India. Zeelab revolutionising India’s pharma scenario In the light of the country’s pervasive poverty, having affordable, high-quality medicines available in the market would be beneficial to everyone. Zeelab Pharmacy was founded with this goal in mind, beginning with the selling of high-quality medicines through dedicated Zeelab Pharmacy locations across the country. It would help everyone by lowering every Indian citizen's healthcare costs. The consumer benefits from the cheaper pricing because they get an identical product with the same efficacy and quality, manufactured at the state-of-the-art plant where other drugs are produced at 30 to 90 percent lower prices. Zeelab Pharmacy sells over 1,000 medications, 300 cosmetic products, nutraceuticals, herbal medicines, over-the-counter (OTC), and surgical products, and will thus cater to nearly all of the buyer's needs. There is also a provision for a 'Customer Care Centre' to assist in the resolution of customer requests on a daily basis.