YouTuber's Review Of Delhi's DLF Emporio Mall Goes Viral: "Ignorant And Elitist"

Mr Sharma observed that luxury brands showcase minimal products on their shelves to create an impression of exclusivity and high value.

Indian YouTuber Ishan Sharma, known for his candid critiques, recently shared his observations on Delhi's luxury mall, DLF Emporio. Mr Sharma, who previously went viral for criticising the US tipping system, visited the upscale mall with a friend and took to social media platform X to share his insights. The YouTuber noted that luxury brands in DLF Emporio create an illusion of exclusivity by treating customers with a hint of indifference. Instead of offering ''good service'', these brands often employ elitist treatment to reinforce their high-end image. He recalled being asked to wait by a Cartier doorman, only to be met with disinterest upon entering. I just visited Delhi's most expensive mall.DLF Emporio✨2Lac Cartier glasses, 50K burberry t shirt, and 1L RS for coach handbagsHere are 3 things I noticed:Sensory branding: there's a consistent aroma when you step into the mall which gives it an opulent and elegant vibe.… pic.twitter.com/NDkJnrfhH3

In his tweet, he also talked about the mall's opulent ambience, citing the consistent aroma that greets customers upon entry. Mr Sharma observed that luxury brands often showcase minimal products on their shelves to create an impression of exclusivity and high value. This "negative space" strategy makes items seem rare, justifying premium prices.

''There were soo few products at display, it almost felt like a waste of space But that's how people perceive luxury. Few items and low supply makes it look higher value, hence justifying the price. Lastly the treatment: A cartier doorman asked us to wait in line and there was no one to attend us when we did get inside. This partly ignorant and elitist treatment makes you crave their acceptance even more,'' his tweet read.