YouTube Brandcast: More video viewers in India are now coming to YouTube to learn or improve their skills

Overall, 85 per cent of viewers used YouTube more than ever since the outbreak of Covid-19, and 93 per cent of YouTube viewers prefer watching content in Indic languages, as per Google.

YouTube watching patterns among users have evolved immensely during the pandemic. According to the data shared by the video platform, over 20 million Indians streamed their favourite YouTube content on their connected TVs, over 40 per cent growth since May last year as people spent more time at home. The data also notes that there was a high growth in watch times of cricket, comedy, beauty, and educational content through Connected TV, which highlights the increasing preference of users to tune into YouTube from their living rooms.