
You’re not going crazy — you may actually be paying higher prices than other people
CNN
It’s hard not to get fired up at how much more everything costs compared to just a few years ago. But people making the same exact purchases as you aren’t necessarily paying the same exact prices as you.
It’s hard not to get fired up at how much more everything costs compared to just a few years ago. But people making the same exact purchases as you aren’t necessarily paying the same exact prices as you. This became apparent to me a few weeks ago when a friend texted me that Starbucks was running a buy one, get one free drink promotion. But when I logged in to the app, the offer was nowhere to be found. Why was my friend getting special treatment? It’s likely that Starbucks used artificial intelligence to determine that my friend, if offered a promotion, would make a purchase they wouldn’t otherwise have, whereas I would make a purchase regardless, said Shikha Jain, a lead partner in the North American consumer and retail division at the consultancy firm Simon-Kucher. The system nailed it for me — just opening the app to check if I had the promo got me to order, and I paid full price. It’s impossible to say exactly how Starbucks’ systems made that correct judgment about me — though my past shopping behavior and the shopping behavior of similar customers were almost certainly factors, she said.

An initial reading of third-quarter gross domestic product showed the US economy expanded at an inflation-adjusted annualized rate of 4.3%, a far faster pace than the 3.8% recorded in the second quarter, according to Commerce Department data released Tuesday. That’s the fastest growth rate in two years.

Paramount has upped the ante in its hostile takeover bid for Warner Bros. Discovery, announcing Monday that Larry Ellison will personally guarantee the tens of billions of dollars he is putting up to bankroll the transaction. The Ellisons will also let shareholders peer into the finances of their family trust.











