'Wrong on so many levels': Lytton residents react to corporate video filmed in town's fire ruins
CTV
A number of Lytton residents, both current and former, are voicing their anger over a corporate video that was filmed in the town's fire ruins.
A number of Lytton residents, both current and former, are voicing their anger over a corporate video that was filmed in the town’s fire ruins.
“It’s pretty horrifying; for all of us here, it’s really triggering,” said current resident Meghan Fandrich.
Tricia Thorpe lives about three miles south of the village and said: “They’re talking about walking on sunshine; it’s more like walking through an open grave site there right now.”
The video was made by Calgary-based ATCO to celebrate the company’s 75th anniversary.
“For over 75 years, we’ve been where the world needs us,” the caption reads.
The video uses a cover of the song “Walking on Sunshine” and follows two young girls going to plant a tree. Part of their journey was filmed through the village of Lytton, in front of and through fire rubble.
“It was appalling, it was insensitive, it was re-traumatizing,” said Michele Fiest. “The choice of music, given that the town was destroyed by a heat dome, was particularly galling.”