Women compared to cows! Advertisement of dairy company draws huge backlash

South Korea's biggest dairy company's advertisement faced public's ire for being misogynistic. The company tendered an apology.

A bizarre ad, which seemingly compared women to cows, has landed South Korea's biggest dairy company in trouble. Facing angry backlash over the ad, Seoul Milk has issued an apology.

The advert showed a man exploring the countryside and filming a group of women in a field, secretly, who were shown drinking water from a stream and doing yoga. According to The Daily Mail, a voice-over - following the style of wildlife documentary - spoke about the women's diet and stress-free lifestyle. But as the man accidentally steps on a twig, startling the women, the latter strangely turn into cows, who then starts mooing!

The less-than-a-minute ad sparked a huge debate on social media and in South Korea. The ad mentioned that the women live in a pristine, natural environment, follow eco-friendly practices, including the diet, and live in an ambiance that is pleasant. A man, who is filming the women, could also be heard saying that he needs to approach the women cautiously. But he steps on a twig and the women, startled by the noise, look at him, and then they turn into cows!