'Women are getting paid and they're playing their favourite sport': recent women’s sports shattering viewing records
CTV
March Madness comes to a close this weekend, and this year on the women’s side, it’s been a ratings blockbuster.
March Madness comes to a close this weekend, and this year on the women’s side, it’s been a ratings blockbuster.
Much of this year’s excitement comes from one superstar in particular, Iowa’s Caitlin Clark.
In an interview with CTV’s Todd Battis on Friday, Ellen Hyslop, co-founder of “The Gist,” a female-led media company covering sports, said a game with Clark on Monday shattered records.
“Iowa and Caitlin Clark when they played LSU and Angel Reese on Monday night in the Elite 8 set records with 12.3 million people tuning into that Elite 8, it’s a record for college women’s hoops, a record for men’s hoops,” said Hyslop.
“More people tuned into that game than any NBA, NHL or MLB game of all of last year, so if you don’t know Caitlin Clark’s name, you do now.”
Overcoming a loss in last year’s March Madness final to that same LSU Tigers team, Iowa has been considered the favourite this year.
“I think a lot of people are rooting for Caitlyn Clark in her senior year to go home with the victory, but it’s going to be really tough,” said Hyslop.
