"Woke" M&M Ads Paused After Attack Led By Racist TV Anchor

Tucker Carlson of Fox News slammed the ad campaign, sneering "woke M&M's have returned" earlier this month.

M&M's announced Monday it is pausing a publicity campaign featuring its signature cartoon mascots, after the so-called "spokescandies" became a target for a Fox News firebrand decrying them as "woke."

M&M's, which date to 1941, had sought to communicate a message of diversity in its branding around different colours of the sugary-shelled chocolates.

The brand owned by Mars most recently introduced Purple, a colour often associated with the LGBTQ community, calling the addition a symbol of "acceptance and inclusivity" in a September 2022 news release.