Will Virat Kohli lose his brand value after stepping down as Team India captain?
Zee News
Kohli is among one of the highest-paid endorsers of the country and holds the top position in the Duff & Phelps’ Celebrity Brand Valuation Report 2020 with a brand value of USD 237.7 million (Rs 17.6 billion)
The resignation of Virat Kohli as Test captain on Saturday (January 15) means that the batter is no longer the skipper of Team India in any format and now the question arises if Kohli’s brand value will remain the same as before or will it take a big hit.
Luxury carmaker Audi and sportswear major Puma on Monday said they still have confidence in the strong brand equity of Kohli, saying he has inspired and will continue to inspire those who follow cricket as well as those who don't.
On the other hand, market analysts believe that Kohli's brand value will drop as Indian cricket captains have always had a lion's share of endorsements.
