Why your cereal boxes and ice cream cartons are shrinking
CNN
Less cereal in the box. Smaller snack sizes. You're not losing your mind. You are actually paying the same price or more for everyday items.
You're not losing your mind. You are actually paying the same price or more these days for everyday items in your fridge and pantry but running through them more quickly because their sizes have shrunk. The reason? A tactic known as "shrinkflation," deployed by consumer product brands and grocery stores. The phenomenon — getting less for your money because a manufacturer has reduced the size of the product— has been going on for decades, but it typically becomes more common when companies' costs go up like the inflation surge we are seeing today.
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