Why the toy aisle is where to find this year's hottest gifts for adults

Looking for the perfect holiday gift for the 20- or 30-something in your life? It might be in the toy aisle.

Many adults are unabashed from sharing their obsessions with what others would categorize as kids' toys — from Mini Brands mystery packs that have long been sold in retailers' toy aisles to other blind boxes like Sonny Angels, cherub figurines that have become a phenomenon as collectibles for adults. Even stuffed animals are making their way into adults' homes from brands like Jellycats and Squishmallows. For other adults, Legos are on their wishlist encouraged by the brand's growing number of grown-up sets, featuring more complex builds from flower bouquets to holiday table settings, "designed specifically for adults," its website reads. 

All the while, these toys are topping charts for hot holiday toys for tots, too. According to the National Retail Federation, Squishmallows and Legos are part of the top 10 for girls while Legos come in first for boys. Miniverse items, which includes Mini Brands, are popular among both groups, according to Adobe Analytics.