Why May the 4th is celebrated as ‘Star Wars’ Day across the galaxy
Global News
It didn't begin a long time ago or in a galaxy far far away, but every May 4 it feels like images, memes and promotional deals involving Star Wars have an inescapable gravity.
It didn’t begin a long time ago or in a galaxy far far away, but every May 4 it feels like images, memes and promotional deals involving Star Wars have an inescapable gravity.
May 4 — or May the 4th, as fans say — has evolved over the years into Star Wars Day, an informal holiday celebrating the space epic and its surrounding franchise.
Star Wars Day was created by fans as a sly nod to one of the films’ most popular catchphrases, “May the force be with you.” Get it? Good, now May the 4th be with you too.
It’s not an official holiday but has become so well-known that even former President Joe Biden marked it last year when “Star Wars” actor Mark Hamill dropped by the White House a day beforehand.
“I think it’s a very clever way for fans to celebrate their passion and love for ‘Star Wars’ once a year,” said Steve Sansweet, founder and executive chairman of Rancho Obi-Wan, a nonprofit museum in California that has the world’s largest collection of “Star Wars” memorabilia.
The phrase “May the 4th be with you” was used by fans in the years after the first film was released in 1977, and even appeared in a British political ad in 1979 celebrating Margaret Thatcher’s victory as prime minister on May 4 that year.
For some fans, the official Star Wars Day comes on May 25, the date of the first film’s release. The Los Angeles City Council even declared the date to be Star Wars Day in 2007, although the California Legislature voted in 2019 to designate May 4 as Star Wars Day.
May the 4th caught on informally among fans through inside jokes shared on social media and viewings of the films to mark the occasion. Businesses eventually joined in on the fun, with brands ranging from Nissan to Jameson Whiskey running ads or posting on social media about it.
