Why male voters are such an important target for Harris

The sustained support from women has put Kamala Harris within reach of defeating Donald Trump, but her campaign is urgently working to bolster its standing with another group of voters that could ultimately determine the election: Men.

The sustained support from women has put Kamala Harris within reach of defeating Donald Trump, but her campaign is urgently working to bolster its standing with another group of voters that could ultimately determine the election: Men. In the final weeks of the race, male voters are among the biggest persuasive targets for the Harris campaign as it seeks to erode part of Trump’s advantage by spending tens of millions in TV ads on major league baseball games, college football broadcasts and soccer matches in the top battleground states and beyond. It’s also one of Minnesota Gov. Tim Walz’s most important assignments, particularly among White men. “Kamala Harris isn’t talking about the historic nature of this,” Walz, the Democratic running mate, told supporters here at a rally. “She just puts her nose down and does the work.” While Harris and Walz rarely discuss gender or the historic nature of her candidacy, the size of the gender gap may help decide the outcome of the November election. The campaign is working to “blow the ceiling off turnout among women,” one adviser told CNN, and “finding the gettable men.” Male voters, of course, are hardly a monolith.