Why Is A Beauty Brand Sorry Over Richa Chadha's Tweet? Founder Says This

In a tweet that has since been deleted, Mamaearth had said "the words 'Galwan says Hi' are not conclusive"

Beauty and baby care product firm Mamaearth has apologised for supporting actor Richa Chadha in the controversy over her 'Galwan' tweet following social media backlash. Ek team member ke galat comment ki wajah se we have unintentionally hurt a lot of people, truly sorry for it. Aise kisi vichaar ko jo India ya army ke against ho hum support nai karte. We are a company run entirely by proud Indians. https://t.co/bdMJdTgakypic.twitter.com/njGgoOOuyy

Ms Chadha has already apologised for her controversial tweet, which caused a severe backlash on Twitter, with netizens including celebrities, accusing her of mocking the sacrifice of the Indian armed forces.

In a tweet, Mamaearth India said, "Mamaearth sincerely regrets hurting any sentiments due to a poorly drafted comment on Twitter. We are a proud Indian company who respects and stands by our armed forces. We do not subscribe to the views shared by any individual who thinks otherwise."

Twitter users had called for boycott of the company's products after Mamaearth had waded into the controversy after the actor had tweeted "Galwan says hi" in response to the Northern Army Commander Lt General Upendra Dwivedi's statement that the Indian Army is "waiting for orders from the govt (sic)" in reclaiming Pakistan-occupied Kashmir (PoK).