Why Ibiza is having a fashion moment once again

The Spanish island is leaving its “party hard” lifestyle behind and returning to the laid-back vibe of the ’60s and ‘70s, finding favor with a new scene in the process.

There are two rather different perceptions of the Balearic island of Ibiza near Spain. One is as a nightlife and party destination; home to beach clubs, world-class DJs and all-night long raves for which the island became world-renowned, particularly from the late 1980s onwards. Another provides a counterpoint to these fevered nights — a sense of tranquillity and breeziness, a yogic haven of calm and counter culture nestled in the Mediterranean sea. That mood can be seen through the lens of Ibizan style, characterized by bohemian inspired white dresses, airy fabrics, lingerie-like garments, linens and earthy colours. This look originated in the 1960s and 1970s, explained journalist Gala Mora, when Ibiza became “the center of (Europe’s) hippy universe,” playing host to celebrities including Freddie Mercury, Grace Jones and Bob Marley. “A mix of people from all walks of life gathered here, finding a refuge on the island and discovering a place with rich artisan traditions,” Mora, co-author of a new coffee table book “Ibiza Interiors,” told CNN in an interview. “Today, (Ibizan style) still persists and is absolutely recognizable anywhere in the world.” As well as on-island boutiques such as Annie’s Ibiza and Vicente Ganesha, Ibiza style is celebrated by Loewe’s creative director Jonathan Anderson, who grew up vacationing in Ibiza, and since 2017, has spearheaded a high end collaboration between the luxury house and another legendary local institution Paula’s boutique. Together the brands produce a much-anticipated annual collection of womenswear, menswear and accessories capturing the bohemian essence of Balearic style. Summer 2024 also saw clothing brand Reformation launch an Ibiza collection, styled for going between the club and the beach (and the club on the beach). But fashion is just one aspect of Ibiza’s growing international reputation as a creative hub once again. Shane Fonner, senior vice president at L.E.R. public relations who represent chic agrotourism hotel Cas Gasi in the island’s center said the area is becoming increasingly popular with travellers from North America, many of whom are attracted by Ibiza’s reputation for allowing people to slow down, switch off and provide space to look inwards.