Whole Foods and an iconic NYC bakery team up to sell decadent cookies
CNN
Dessert-loving New Yorkers know all about Levain, a bakery famous for its large, decadent cookies with gooey centers. Before the pandemic, passers-by could often see a line snaking out of the bakery's tiny Upper West Side flagship store.
Now, people across the country can bake the indulgent cookies at home. Last week, Whole Foods stores across the country started carrying frozen versions of Levain cookies. The frozen cookies are available in three varieties: Chocolate chip walnut, two chip chocolate chip and dark chocolate chocolate chip. It's the latest example of a local restaurant trying to cash in on a wider audience for its products at the grocery store. The approach comes with challenges but potentially big rewards.More Related News