Who should pay on the first date? Experts weigh in on the age-old question.

It's Valentine's Day, and some couples might be going out together for the first time. The special occasion brings up an age-old question as the unwritten rules of dating change: Who should pay on the first date?

As it turns out, a majority of Americans still hold traditional views on that topic. Over 70% of Americans believe that in heterosexual relationships the man should pay on the first date, according to a recent survey form NerdWallet. Although 68% of women expect their male dates to pick up the tab, even more men — 78% — place that expectation on themselves, saying they should be responsible for the cost of the date, the survey found.

For those who eschew old-fashioned dating norms, there are other ways to determine who pays on the first date, according to personal finance pros and etiquette experts.